Specialty Advertising


"The New Way To Build Business." Bunting states that "'Specialty Advertising' is the term which has been used for ten years to designate "new thought" in advertising." He refers to giveaways, company calendars, toys based on product lines and other forms of secondary brand management, a process we still see at work in today's world. 4.5 x 8 inches with 163 pages. Some light cover soil, spine a bit faded. General wear and soil.



  • Specialty Advertising
  • Henry S. Bunting
  • The Novelty News Press, 1910